Keep your sentences under 10 to 15 words. Where to Find Free Smart Brevity Templates and Summaries
Smart Brevity is a writing philosophy designed for the digital age. Created by the founders of Politico and Axios, it is a repeatable system that forces you to punch through the noise. It is not about dumbing down your message; it is about elevating your core point so busy people can digest it instantly.
The authors practice what they preach. They offer free articles and guides on their website that essentially teach the methodology for free. A simple search for "Smart Brevity tips" on a search engine will yield their free content, which is formatted in the style they teach.
" (the book by Jim VandeHei, Mike Allen, and Roy Schwartz) rather than just a download link, here are three draft options tailored for different platforms. Option 1: The "Punchy" LinkedIn Post
: One strong, memorable first sentence that states the single most important takeaway. "Why It Matters"
Provide the rest of your supporting data, bullet points, or next steps below the context. By separating the crucial overview from the granular details, you allow busy managers to get the gist instantly, while giving analytical readers the option to dig into the weeds. Where to Download a "Smart Brevity" PDF for Free
, is a commercial publication, several free official and high-quality summaries are available in PDF format: Smart Brevity 101 Guide
Not from the publisher directly.
This is the context. You must explicitly tell the reader why this information impacts them, their job, or the world. Label this section clearly using bold text to draw the eye. 4. The Deep Dive (Optional)
Use bullet points, bold text, and headers to make your content scannable for "skimmers".
Thursday afternoon created scheduling conflicts for key executive stakeholders.